AI tools, brand strategy, and honest stories
— with a Croatian soul and a coffee that never goes cold. 🇭🇷 ☕️
About this publication
Most AI newsletters give you tools. This one gives you tools and a story worth reading.
I’m Anita — a brand designer and strategist, daughter of Croatian immigrants, and the kind of person who drinks coffee at 11 PM and calls it self-care.
I grew up between two worlds. In school, I was “the Croatian kid.” In Croatia, during summer visits, I was one of the Švabice — the German ones. Not quite enough of either. Always translating — not just languages, but entire worlds.
That in-between space? Turns out it’s the best place to see patterns other people miss.
Today I help people build their brands with AI — but not in the cold, techy, “here are 47 prompts” kind of way. I believe the best brands are built with both strategy AND soul. With clarity AND intuition. With a plan AND a good story.
I also wrote a novel (Marlene & Alberto — 356 pages, in case you were wondering). So yes, I take storytelling seriously. Even when I’m explaining how to set up an AI workflow.
What lands in your inbox
The Drop (every Tuesday)
AI tools, strategies and workflows — explained so you actually use them. Practical, honest, also for beginners. Think of it as your smart friend showing you what works this week.
The Gentle Note (every other Thursday)
Personal letters. The kind you read slowly, maybe forward to a friend. Stories about identity, belonging, intuition, and building something meaningful. No frameworks. Just truth and coffee.
Creator System Series (every other Thursday)
Playful AI experiments. The “wait, I can do THAT?” moments. Creative, fun, sometimes wonderfully weird.
Who this is for
You’re here because you want to build something — a brand, a business, a creative project — and you want AI to help, not take over.
You’re probably a woman in your 30s, 40s, or beyond who is done with hustle culture but not done with ambition. You want strategy that doesn’t feel soulless. Tools that don’t require a computer science degree. And content that actually sounds like a real person wrote it.
If you’ve ever felt like you’re “too much” for some spaces and “not enough” for others — welcome. I built this place for people like us.
Why everything is free
Because my Baka (grandmother) would have said: “Nemoj reć hop prije nego što preskočiš” — don’t say “jump” before you’ve actually jumped.
I’m building something here. Trust first, then everything else. Every article, every note, every story — free to read, always.
But if something I write gives you an “aha” moment, makes you smile, or saves you three hours of Googling — you can always leave a little something in the tip jar. Think of it as buying me a coffee. (I’ll drink it at midnight. It’s a Balkan thing.)
The Soulful Tip Jar 🧡
because good content deserves good coffee.
The short version
AI + brand strategy + honest stories.
Every Tuesday and every other Thursday.
Free, personal, practical.
With Balkan humor and way too much coffee.
Subscribe and find out what happens when AI meets a Croatian storyteller.
P.S. — My Tata (father) used to say: “Ne odmah, nego sad!” — not someday, NOW. So if you’ve been thinking about subscribing... you know what he’d say 😃
