AI tools, brand strategy, and honest stories
— with a Croatian soul and a coffee that never goes cold. 🇭🇷 ☕️
About this publication
Most AI newsletters give you tools. This one gives you tools and a story worth reading.
I’m Anita — a brand designer and strategist, daughter of Croatian immigrants, and the kind of person who drinks coffee at 11 PM and calls it self-care.
I grew up between two worlds. In school, I was “the Croatian kid.” In Croatia, during summer visits, I was one of the Švabice — the German ones. Not quite enough of either. Always translating — not just languages, but entire worlds.
That in-between space? Turns out it’s the best place to see patterns other people miss.
Today I help people build their brands with AI — but not in the cold, techy, “here are 47 prompts” kind of way. I believe the best brands are built with both strategy AND soul. With clarity AND intuition. With a plan AND a good story.
I also wrote a novel (Marlene & Alberto — 356 pages, in case you were wondering). So yes, I take storytelling seriously. Even when I’m explaining how to set up an AI workflow.
What I write about
Everything here grows from four roots.
Balkanish AI — AI with a heartbeat. How to use these tools without losing yourself, your values or your sense of humor. Less hype, more Baka wisdom.
Voice & Content Systems — the practical side. Workflows, prompts and systems that help you sound like you, just with less 2 AM panic.
Building in Public — the honest middle. Software in the making, a move to Croatia, a business shaped around a life instead of the other way around. Wins, detours and the occasional ajme.
The Writer’s Desk — where the novelist gets her say. One book I wrote entirely alone. One I’m writing with AI as a sparring partner. Here’s what that experiment is really like.
Practical pieces arrive as The Drop, personal ones as The Gentle Note. And every now and then, a limited series when an idea is worth going deep on.
Who this is for
You’re here because you want to build something — a brand, a business, a creative project — and you want AI to help, not take over.
You’re probably a woman in your 30s, 40s, or beyond who is done with hustle culture but not done with ambition. You want strategy that doesn’t feel soulless. Tools that don’t require a computer science degree. And content that actually sounds like a real person wrote it.
If you’ve ever felt like you’re “too much” for some spaces and “not enough” for others — welcome. I built this place for people like us.
Why the heart of this stays free
Because my Baka (grandmother) would have said: “Nemoj reć hop prije nego što preskočiš” — don’t say “jump” before you’ve actually jumped.
I'm building something here. Trust first, then everything else. The heart of this publication — the articles, the notes, the stories — stays free to read.
But if something I write gives you an “aha” moment, makes you smile, or saves you three hours of Googling — you can always leave a little something in the tip jar. Think of it as buying me a coffee. (I’ll drink it at midnight. It’s a Balkan thing.)
The Soulful Tip Jar 🧡 — because good content deserves good coffee.
The short version
AI + brand strategy + honest stories.
New posts whenever there’s something worth saying — no fixed schedule, no content-calendar guilt.
Honest, personal, practical.
With Balkan humor and way too much coffee.
Subscribe and find out what happens when AI meets a Croatian storyteller.
P.S. — My Tata (father) used to say: “Ne odmah, nego sad!” — not someday, NOW. So if you’ve been thinking about subscribing... you know what he’d say 😃
