The internet is full of AI newsletters.
Most of them sound like they were written by the tools they’re reviewing. Efficient. Optimized. Soulless.
This isn’t one of those. This is the Balkanish AI Way — strategy with soul, AI without losing yourself, and zero hustle-culture nonsense.
Hi. I’m Anita.
I’m a brand designer and AI strategist. I grew up as the daughter of Croatian immigrants in Germany — always somewhere between two cultures, two languages, two ways of seeing the world.
I wrote a novel (Marlene & Alberto — yes, all 356 pages). I drink coffee at hours that would concern most doctors. And I believe the best brands aren’t built with templates — they’re built with truth.
A few years ago, I started experimenting with AI. Not to replace creativity, but to amplify it. And I realized something: most people don’t need another list of 50 AI tools. They need someone who shows them how to use these tools in a way that actually fits their life, their brand, their voice.
That’s what this space is. And like most things worth building, it keeps evolving — new series come and go, some experiments stick around because they mattered, others get archived when they’ve said what they needed to say. That’s how it should work.
What you’ll find here
This publication moves between three kinds of writing. Each one has a different energy, but they all come from the same place: the belief that strategy without soul is just noise.
The Drop — the practical one. AI tools, workflows, strategies — explained like I’m showing a friend over coffee. No jargon. No “10x your productivity” nonsense. Just things that actually work, broken down so you can use them today.
Good starting points:
The Gentle Note — the personal one. Letters about identity, belonging, building something meaningful, and the messy middle of figuring it all out. The kind of writing you read slowly — maybe at midnight, maybe with a glass of wine. No frameworks. Just honesty.
Good starting points:
A limited series — the playful one. AI experiments that make you go “wait — I can do THAT?” I take a creative idea, throw AI at it, and document what happens. Sometimes it’s brilliant. Sometimes it’s beautifully weird. Always fun. This one rotates — when a new idea catches fire, it becomes the next limited series, rather than forcing the same format forever.
Who reads this
People who want to build something — a brand, a business, a creative project — and want AI to help without taking over.
Many readers are women in their 30s, 40s, and beyond. Smart, curious, ambitious — but allergic to hustle culture and “scale at all costs” advice.
If you’ve ever googled an AI tool, felt overwhelmed after 3 minutes, and closed the tab — you’re in the right place.
If you’ve ever felt like your ideas are too big for the boxes people keep offering you — even more so. I don’t do boxes for myself either, which is why you won’t find a rigid posting schedule here — just the next thing that’s actually worth your time.
How this works
Everything here is free. Always.
New posts land in your inbox whenever there’s something real to say — not on a content calendar, not because a schedule demands it. No algorithm deciding if you’re worthy of seeing it either.
If something I write makes you think, smile, or saves you an afternoon of trial and error — there’s a little tip jar at the bottom of each post. Think of it as buying me a coffee. (Fair warning: I’ll probably drink it at 11 PM.)
And if something here resonates enough that you want to go deeper — I’ve built a few things along the way for exactly that. You won’t find them shoved in your face here; they’re there when you’re ready, not before.
One more thing
I’d genuinely love to know what brought you here. What are you building? What are you stuck on? What’s the thing you keep thinking about at 2 AM?
Hit reply on any email. I read every single one.
This space isn’t a broadcast. It’s a conversation. And I’m glad you’re part of it.
— Anita
P.S. — If you’re the kind of person who scrolled all the way to the bottom, we’re definitely going to get along 😊
Kava je na stolu — and so is every new post. Subscribe free for AI strategy, brand voice, and a Balkan perspective on building something that actually sounds like you.